The Power of Facebook. Facebook campaign goes viral – Over 17,000 people have responded to this Facebook campaign in only 5 hours! The campaign originated in Inverness, Scotland. An effective Social Media Strategy and Policy of use could have helped to mitigate some of the apparent damage. A new Facebook community page called Boycott the Royal … More A Scottish Social Media ‘Disaster Story’ in the Making for Inverness Hotel! #UncleWillie